This is what we would like to explain. Cell tower lease buyers have a big advantage over sellers and it isn't even close. I've watched for years, sellers either get a call from cell lease buyers or even worse call the buyers themselves thinking they are going to play one against the other and get the highest price possible. As I said, it's not even close.
Before you 'go it alone' you may want to spend a couple months learning how secure your tower is with regards to being or becoming redundant: learn the mathematics cell tower lease yields and what the buyers consider the carriers' risk of being bought, merged or going out of business altogether.; spend hours and hours doing the yield math the buyers require when they look at a lease; know which buyers are more likely to bid highest. Now you'd be ready to begin. Problem is talking to cell tower buyers without at least an informal bid process is inviting yourself to a gunfight armed with only a knife.